On April 19, 2018, France-based personal care and beauty products multinational ‘Sephora’ received the “Retailer of the Year Award’’ at the ‘2018 World Retail Congress’ for its outstanding run in the most competitive market of the decade (2008-2018).

Sephora’s journey through the decade had been largely driven by digital initiatives. By 2018, it had made rapid strides in digitalization which included the launch of an e-commerce platform and a mobile application and initiatives around personalization through digital initiatives like Color IQ, Skincare IQ, and more..

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